About this talk – Purpose Driven Revitalization

Haley Rushing presents her case for a purpose driven life and the increased vitality and happiness that purpose can bring to both individuals and organizations. A key factor that was identified in the Blue Zone research was that people need a sense of purpose to live life to the fullest. She proposes that for many people purpose can be found at the intersection of the passion and the needs of their community.

About Haley Rushing

Haley Rushing co-founded The Purpose Institute along with Roy Spence. As Chief Purposologist, Haley has spent the past decade helping organizations to discover and bring to life a deeper reason for their existence beyond making money. She helps them find meaning in what they do by shedding a light on the difference they make.

The textbook definition of purpose is: n. The object toward which one strives or for which something exists. Without a purpose, what are you striving for? What are you resolved to accomplish? What difference are you ultimately trying to make?

Over the years, Haley has helped a number of the country’s most visionary organizations answer those very questions. She is sought after by industry leaders to create purpose-driven strategic plans that inspire employees, create fanatical customers, and drive performance in the marketplace.

Her client list includes Fortune 500 companies like Southwest Airlines, Wal-Mart, Charles Schwab, Whole Foods Market, NBC Universal, and GE Aviation; non-profits like The American Council on Education, the Legacy Foundation, and the American Red Cross; institutions of higher learning, like Texas A&M and The University of Texas; and she has even applied the principles of Purpose to galvanize the leadership of Louisiana through a purpose-driven approach to economic development for the state.

Haley co-authored a Wall Street Journal bestselling book entitled: It’s Not What You Sell, It’s What You Stand For: Why every extraordinary business is driven by purpose. This book guides leaders through their own journey of understanding the genuine Purpose at the heart of the organization and teaches them how to harness that purpose in order to create higher-performing organizations.

Haley is a skilled researcher, a dynamic facilitator, an inspired speaker dedicated to catalyzing purpose driven organizations that are designed to make a difference and destined to make history.

A native of San Antonio, Texas, Haley has a background in cultural anthropology from Vassar College and the University of Pennsylvania and studied alternative dispute resolution at The Wharton School of Business.