Bill Santana Li

TEDxManhattanBeach 2016 Speaker
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TEDxManhattanBeach: Bill Santana Li




Bill Santana Li


If Bill ruled the world he would enable free high quality education for everyone, as he believes that would be the long-term fix for a majority of our world’s problems.

Bill is an American entrepreneur with over 25 years of experience and has a broad and deep range of expertise gained from several global assignments in the automotive sector and a number of startups. During his career at Ford Motor Company, Bill held over 12 business and technical positions, focused on 4 continents and cutting across each functional area.

After internally securing $250 million, Bill founded and served as COO of GreenLeaf LLC, a Ford subsidiary that became the world’s 2nd largest automotive recycler. Under his leadership, GreenLeaf grew to a 600-employee operation with 20 locations worldwide and $150 million in sales. At the age of 28, Bill was the youngest senior executive at Ford worldwide.

After successfully establishing GreenLeaf, Bill was recruited by SOFTBANK Venture Capital to establish Model E Corporation as its President and CEO, a new car company where the “Subscribe and Drive” philosophy was first pioneered in California. He subsequently co-founded Build-To-Order Inc. (BTO) as its President and CEO, a new car company based on the direct distribution of build-to-order products. Bill also founded Carbon Motors, and as its Chairman and CEO, focused on developing the world’s first purpose-built law enforcement patrol vehicle.

Bill earned a BSEE from Carnegie Mellon University and an MBA from the University of Detroit, Mercy.

His favorite TED talk is Marc Goodman: A vision of crimes in the future.

2016 Talk

What If a Robot Could Save Your Life?

This isn’t a movie. Robots, or Autonomous Data Machines (ADM), as William affectionately refers to them, are available today acting as around the clock security guards. Believing everyone has the right to live in a safe environment, William Santana Li believes the effectiveness and scalability of ADM’s will revolutionize the security industry, reducing crime, and reducing crime’s $1 trillion dollar negative impact on the U.S. economy.