As a leader in the blockchain community, Heidi cofounded the Los Angeles/Blockchain Lab — a partnership of academia (UCLA/USC/UCI), government (City of LA), businesses, nonprofits, and the community, focused on developing the Southern California Blockchain ecosystem.
In addition, Heidi is CEO of Proof Of Art – a social publicity network used to promote and fund artists using blockchain; and Co-Founder of HomeSidekick – a peer-to-peer mortgage-lending platform. She is also an advisor for numerous startups including Spire — mobile crypto wallets for emerging markets and DApperNetwork — which focuses on developing blockchain technical talent. She is a guest lecturer at UCLA and USC, and a hand-selected participant for Richard Branson’s Blockchain Summit where 40 global thought-leaders were invited to address blockchain’s potential for social impact.
Prior to her blockchain activism, Heidi focused on turning around distressed assets, growing small businesses into top-tier national firms, and leading sales teams for companies including Ascension Insurance Services and AIG.