Vinnie Malcolm has seen the rewards of mentorship and believes it is key to a well-functioning society. Investing in our younger generations by providing guidance, counseling and life opportunities substantially benefits both mentors and mentees.
Vinnie is a seasoned marketing and business development executive with extensive multicultural experience across multi-media marketing, sports franchise management and grassroots initiatives. Throughout his career, he has consistently developed multicultural outreach opportunities in partnership with major brand marketers, identified occasions to proactively engage minority communities and sought to recruit, develop and promote minority talent.
Currently Vinnie has his own consulting company and serves as senior executive for a full-service multicultural advertising agency. His past roles have included President and General Manager of KTLA, then ranked the #1 independent television station in Los Angeles, President of the Los Angeles Sparks of the WNBA and roles at many other major media corporations.
Originally from Jamaica, Vinnie migrated to New York City after finishing high school. He has three young adult sons and resides in Hermosa Beach, California. His favorite movie is “The Sound of Music”, and he believes that in the future we will have a multiethnic society that is more equitable!